What is Mailchimp? 

Mailchimp is among the most popular email marketing platforms out there. Its integration with Recruit Wizard allows recruiters to power up their recruitment campaigns by sending emails to clients and candidates alike, ensuring continuous engagement. 

Why it Matters for Recruiters 

• Candidate engagement: Recruiters can export candidate contacts from Recruit Wizard to Mailchimp to start engaging with them via email marketing. It lets them send new job opening alerts, move candidates further in the funnel, and more.  
• Client engagement: Like candidates, recruiters can export client contact information to Mailchimp to engage them.  
• Seamless filtering: Contacts with invalid email addresses or those who have opted out of email marketing are automatically filtered out of the list of contacts. 

How it Works 

• Easy connection: You can connect the two platforms from the integrations hub in a few clicks without any technical knowledge.  
• Record selection: Recruiters can select the records they want to export to Mailchimp for email marketing outreach. The email address and other details automatically get fed into Mailchimp’s lead list. 
• Improved deliverability: The integration removes invalid emails automatically, which leads to better deliverability and lower bounce rates.  

Example in Action 

With the Mailchimp integration, a recruiter can automatically sync a specific talent pool of 'Software Engineers' from Recruit Wizard into a targeted Mailchimp email campaign. When a candidate opens an email or clicks a link to a new job, that engagement activity is tracked, allowing the recruiter to identify and call the most interested candidates first.