How analytics can drive your agency ahead

Understanding what is truly happening in your business is fundamental to improving your operations, managing staff performance, and growing your business. And with so much uncertainty in almost every industry, now is the time to make sure you are making use of the data in yourATS/CRM (we’ll use ATS to describe this going forward) to address emerging challenges and realise new opportunities.

Your ATS captures so much data about your business that can help you drive your agency forward -but only if you are looking at the right data points.

If you are using a quality ATS, it can tell you almost anything about your business, from operational reporting to strategic analytics, but it’s important that there is a link between what you are measuring and your business goals.

Some common ways we see Recruit Wizard customers using their data to maximum effect is to identify and rectify bottlenecks in the recruitment process, measure employee performance, understand the sources of candidate placement and analyse job performance ratios, such as interview to placement. All of these data points really allow recruiters to allocate resources effectively – critical at a time when many of us are looking to do more with less.

Once you know what you want to achieve, it’s important to make sure you are measuring and reporting on the right things – and these may not be the same for every business. Your ATS should offer you the ability to create custom reports that enable you to generate useful information that can help you see where the gaps and the opportunities lie.

The reporting function in your ATS is a critical feature, however, it is one that is often underused. Some of the reports we see Recruit Wizard customers using to make informed, data-driven decisions include:

Once you have identified what you want to measure and set up the reports to measure it, it’s not unusual to find gaps in your process or the data in your system, because although your ATS should be your single source of truth, it’s a reality that not everyone will follow protocol all the time.

So the next step is about analysing these gaps and determining what processes and policies need to be put in place to make sure there are no holes in your information, as this can lead to making the wrong decision when it counts.

Your software provider should be there to support you and help you make the most of your technology. They are experts and a resource you should lean on when you need to get more out of your system. The support team should help you withyour reports so that you have real-time access to the right information to drive your agency ahead.

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